JuneShine, the hard kombucha brand, recently expanded its portfolio with a new fall-inspired offering — the Cran Apple Cinnamon. Described as "autumn-in-a-can," the new hard kombucha is perfect to sip while cozying up to a campfire or watching Halloween movies. Plus, its aesthetically-pleasing can makes it a great prop for your social media pictures.
Like all of JuneShine's creations, Cran Apple Cinnamon is gluten-free, organic, contains 6% ABV. The new variant is available to purchase online via direct-to-consumer delivery or at select retailers.
Moreover, the new Cran Apple Cinnamon will appeal to conscious consumers, as 4% of all sales of Cran Apple Cinnamon will go to Protect Our Winters (POW), a nonprofit dedicated to helping passionate outdoor lovers protect the places they love from climate change.
Apple Cinnamon-Themed Kombuchas
JuneShine Launched a New Seasonal Flavor, Cran Apple Cinnamon
Trend Themes
1. Fall-inspired Hard Kombuchas - Expanding flavors with seasonal inspiration creates unique opportunities for hard kombucha brands to cater to consumers' preferences and offer limited-edition options.
2. Aesthetically-pleasing Packaging - Investing in visually appealing can designs can enhance brand image and encourage social media sharing, opening up marketing opportunities for hard kombucha brands.
3. Sustainable Partnerships - Collaborating with nonprofit organizations like Protect Our Winters (POW) enables hard kombucha brands to appeal to conscious consumers and contribute to environmental causes.
Industry Implications
1. Hard Kombucha - Hard kombucha brands can leverage fall-inspired flavors and visually appealing packaging to differentiate themselves in the growing market and attract consumers seeking unique and aesthetically pleasing beverages.
2. Beverage Packaging - The demand for aesthetically pleasing packaging in the beverage industry presents an opportunity for design-focused companies to offer innovative and visually appealing solutions to hard kombucha brands.
3. Sustainable Nonprofits - Nonprofit organizations focused on environmental causes, such as Protect Our Winters (POW), can explore partnerships with hard kombucha brands to raise awareness and funds, benefiting both the environmental cause and the brand's reputation.