In the latest spread from British-born, New York-based photographer Craig McDean, some of the world's best models put their game faces on as they pose with several different themes in mind, most representing the spirit of spring and summer.
The Craig McDean spread features supermodels Karen Elson, Arizona Muse, Isabelli Fontana and Raquel Zimmermann, each sporting outfits with their own special flair. Karen Elson is dressed in regal ballroom gowns that accentuate her gorgeous slim figure and fair skin; Raquel Zimmermann's athletic body type shines in her mid-riff baring, sexy outfits; and Isabelli Fontana is down-home stunning in her country outfits that scream pure Americana.
Each of the shoots that Craig McDean put together for this Vogue US editorial seem to cover all the bases of what we should expect to be wearing fashion-wise as we head through spring and summer.
Sporty Springwear Shoots
Craig McDean Captures Elegance and Athleticism for Vogue US
Trend Themes
1. Elegant Athleisure - Disruptive innovation opportunity: Creating a line of elegant athletic clothing that combines comfort and style for the spring and summer seasons.
2. Regal Sportswear - Disruptive innovation opportunity: Designing regal-inspired sportswear that brings a touch of luxury to athletic apparel.
3. Country Chic - Disruptive innovation opportunity: Developing a line of country-themed outfits that fuse rural vibes with contemporary fashion trends.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborating with fashion photographers to create sporty springwear editorials that capture the essence of the season.
2. Athletic Apparel - Disruptive innovation opportunity: Introducing innovative designs and materials to create elegant athleticwear that appeals to a wider range of consumers.
3. Photography - Disruptive innovation opportunity: Experimenting with unique concepts and themes in springwear photography to push creative boundaries and capture the attention of fashion enthusiasts.