The Craig Green Spring/Summer 2015 collection gains its visual aesthetic from bed linens, quilt decor and sleeping bags. The collection stunned audience members during London Collections: Men fashion week thanks to its conceptual aesthetic that played with proportion.
A palette of black, white and blue tones graced the runway stage while exaggerated volumes and tent-infused looks challenged traditional design ideals.
This striking menswear line pushes visual boundaries and is constructed using unexpected materials. The result of bed linen garments is a deconstructed collection that embodies a feeling of freshness and comfort.
The Craig Green Spring/Summer 2015 collection showcases avant-garde separates that are strangely wearable when incorporated into one's existing wardrobe. While the designer's ensembles seem conceptual as matched pairings, a closer look reveals the collection's array of jacket and pant pairings.
Quilted Duvet Attire
The Craig Green Spring/Summer 2015 Collection is Avant-Garde
Trend Themes
1. Conceptual Fashion - Disruptive innovation opportunity: Creating avant-garde clothing that challenges traditional design ideals.
2. Deconstructed Design - Disruptive innovation opportunity: Developing garments using unexpected materials to create unique and visually striking pieces.
3. Unexpected Pairings - Disruptive innovation opportunity: Exploring unconventional combinations of jackets and pants to create new and exciting outfit options.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Incorporating avant-garde and deconstructed elements into clothing lines to attract fashion-forward consumers.
2. Textile Manufacturing - Disruptive innovation opportunity: Experimenting with different materials and fabrications to create garments with a fresh and unique aesthetic.
3. Retail and Fashion Merchandising - Disruptive innovation opportunity: Embracing unexpected pairings in clothing displays and marketing strategies to attract consumers seeking distinctive and unconventional fashion choices.