Soft drinks are often associated with either being loaded with sugar or with artificial sweeteners, so the new Dalston's craft sodas are formulated to offer a far more natural alternative beverage.
Coming in three flavor varieties including Cola, Lemonade and Orangeade, the Dalston's sodas are all crafted using spring water, real fruit juices and beet sugar for sweetness. What's created is a refreshing sparkling beverage that won't leave you feeling guilty after drinking it like other HFCS-rich sodas.
The Dalston's craft sodas are positioned as being a healthier alternative soda that speaks to the consumer who's looking for a beverage that is more suited to their tastes and preferences. Speaking on the new sodas, Dalston's founder, Duncan O'Brien, said, "We think it’s the perfect time to offer premium soft drinks in cans. Our range is made from carefully sourced ingredients, and blended with the adult palate in mind."
Craft Beet Sugar Sodas
The Dalston's Craft Sodas Contain Only Natural Ingredients
Trend Themes
1. Natural Ingredient Sodas - The trend of using natural ingredients in sodas opens up opportunities for innovative beverage companies to create healthier alternatives to traditional soft drinks.
2. Craft Soda Movement - The craft soda movement presents an opportunity for small, artisanal brands to enter the beverage market and offer unique and high-quality sodas.
3. Health Conscious Beverages - The increasing demand for healthier beverages creates a space for innovative companies to develop drinks that cater to the health-conscious consumer.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of craft sodas by developing new, natural ingredient-based sodas that appeal to health-conscious consumers.
2. Artisanal Food and Drink Industry - The artisanal food and drink industry can enter the craft soda movement by creating unique and high-quality sodas made with natural ingredients.
3. Health and Wellness Industry - The health and wellness industry can tap into the demand for healthier beverages by offering innovative options that cater to the dietary preferences of consumers.