Lyft has partnered with a range of companies across different industries as a means of enticing consumers to use its ride-hailing service, and its newest venture takes the form of a craft lager collaboration with Baderbrau Brewing.
'Five Star Lager' is a new beverage from the ridesharing app and the brewery that is being touted as a "Munich Helles-style lager with a medium body and refreshing finish." The beer can be found by consumers in bars and as an incentive for people to try its craft lager, Lyft is offering people 60% off their next ride when they use its ride-hailing app.
Beyond appealing to avid beer fans, as well as those who are new to the world of craft beer, Five Star Lager encourages consumers to travel responsibly after drinking.
Ridesharing Brand Beers
Lyft and Baderbrau Brewing Collaborated on a Craft Lager
Trend Themes
1. Craft Beer Collaborations - Collaborations between ridesharing apps and craft breweries offer an innovative marketing strategy to attract new customers.
2. Incentivized Consumption - Offering discounts and incentives on ridesharing services in exchange for purchasing craft beer products encourages responsible consumption.
3. Responsibility and Convenience - By promoting responsible travel after drinking craft beer, ridesharing apps are aligning themselves with the growing trend of prioritizing safety and convenience.
Industry Implications
1. Ridesharing - Ridesharing companies can benefit from partnering with craft breweries to expand their customer base and tap into the craft beer market.
2. Craft Brewing - Craft breweries can leverage collaborations with ridesharing apps to increase brand recognition and reach a wider audience of beer enthusiasts.
3. Hospitality - Bars and restaurants can incorporate craft beer collaborations with ridesharing apps to attract customers, increase foot traffic, and enhance the overall customer experience.