Trend Hunter covers The Psychological Drivers of Leisure and Cracking the Leisure Code in a four-part module on the platform's YouTube channel. This iteration of the Innovation eLearning series begins by outlining statistics on leisure time, such as how the average American spends 5.4 hours a day on their phone and rates of loneliness have doubled in the last 50 years. These statistics lead to the conclusion that consumers are isolated and overstimulated in their leisure time.
Taking these psychological elements into account, the module jumps into the three pillars of cracking the leisure code: Catalyzation, Tribalism, and Multisensation. The Catalyzation segment of the video covers the consumer desire for self-improvement, citing examples such as the trend of sober curiosity and the Low-ABV Brew insight report, which shows how alcohol brands are adapting to the increasing number of sober consumers.
The Tribalism pillar showcases the importance of community-building and connectedness through examples such as the Anti-Loneliness insight report, which covers products and services designed to foster connections and networking, providing streamlined solutions to reduce loneliness over time.
For more information on The Psychological Drivers of Leisure, check out Trend Hunter's Free 2023 Trend Report.
Cracking the Leisure Code
Trend Hunter's Innovation eLearning Series Covers the Leisure Code
Trend Themes
1. Reimagining Self-development - Exploring innovative consumer products and services that cater to consumers' desire for self-improvement in their leisure time.
2. Community Focused Experiences - Creating experiences that foster community-building and connectedness for individuals in their leisure time.
3. Sensory Overload Solutions - Innovative solutions that help consumers combat overstimulation in their leisure time through multisensory experiences.
Industry Implications
1. Alcohol Industry - Creating low-ABV drinks or non-alcoholic drinks that cater to consumers' sober curiosity and desire for self-improvement.
2. Health and Wellness Industry - Developing innovative self-development products and services that help consumers achieve their goals in their leisure time.
3. Hospitality Industry - Designing community-focused experiences such as networking events, communal spaces, and exclusive club memberships that foster connectedness and community in the hospitality industry.