'Cracker Barrel Old Country Store' rolled out a new breakfast menu that is full of plant-based meats. The plant-based meats are supplied by 'Impossible Foods,' which currently only includes Impossible Sausage. The plant-based sausage was implemented as a part of Cracker Barrel's new 'Build Your Own Homestyle Breakfast' DIY menu item, which allows customers to pick each part of their breakfast meal including the mains, sides, and drinks.
One additional aspect of the new breakfast menu from Cracker Barrel is that it is now an all-day breakfast menu, meaning travelers will now be able to enjoy plant-based meats regardless of the time of day. The addition of a plant-based sausage to its menu is a landmark event for Cracker Barrel, as the restaurant typically focuses on traditional, hearty meals, and this is the first time it has offered a plant-based meat option.
Plant-Based Breakfast Menus
Cracker Barrel Rolled Out a New Menu with Impossible Sausage
Trend Themes
1. Plant-based Meat in Breakfast Menus - The popularity of meat alternatives is growing, presenting an opportunity for food industry players to innovate and cater to the demand for plant-based options.
2. Build-your-own Menus - The trend of customizable menus is gaining popularity, and businesses could leverage this trend to attract customers who prefer to personalize their meals and choices.
3. All-day Breakfast Menus - The increasing demand for breakfast options throughout the day presents an opportunity for food industry players to innovate and introduce new menu items that cater to the trend.
Industry Implications
1. Food Industry - The food industry has a great potential for growth and innovation by introducing new plant-based menu items and customizable menu options.
2. Hospitality Industry - Hotels, resorts, and other hospitality businesses that offer breakfast could innovate and attract customers by introducing all-day breakfast menus and plant-based options.
3. Restaurant Industry - The restaurant industry can attract a growing customer base by introducing plant-based options and customizable menus that cater to the demand for healthier and more personalized food choices.