'Crack the Surface' is a new documentary that follows the a group of urban explorers underground on their journey. The doc, which was produced by Silent-UK, runs roughly 20 minutes and follows adventurous urbanites on their journey at night.
The urban explorers in Crack the Surface have to operate in relative anonymity because urban exploration is regarded as trespassing and against the law. You can watch the full video on the Silent-UK websites, with new ones coming out periodically.
Implications - Consumers are eager to engage with campaigns that transport out of the mundane. Crack the Surface is symptomatic of this desire to be transported outside of the familiar. Companies should consider creating unique experiences or campaigns that have an escapist element.
Sensational Subterranean Docs
'Crack the Surface' Follows Urban Explorers Underground
Trend Themes
1. Urban Exploration - There is an opportunity for companies to create unique experiences or campaigns that involve urban exploration to satisfy consumers' desire for escapism.
2. Documentary Filmmaking - There is potential for disruption in the documentary filmmaking industry by creating and distributing films that showcase non-traditional and niche topics like urban exploration.
3. Nighttime Adventures - An opportunity arises for companies to develop experiences or products that cater to consumers who seek adventure at night, tapping into the market of nocturnal thrill-seekers.
Industry Implications
1. Entertainment - Crack the Surface highlights the potential for innovating in the entertainment industry by producing and distributing unique and immersive experiences that transport consumers.
2. Tourism - There is an opportunity to innovate the tourism industry by creating tours that involve urban exploration in cities with rich histories and unique architectural features.
3. Technology - Developing technologies that enable viewers to experience immersive and interactive documentaries could disrupt the film and media industry, providing viewers with a new type of storytelling.