The CR Fashion Book March 2014 editorial takes on the fairy tale of 'Beauty and the Beast.' But in place of golden gowns and talking candelabras, the photoshoot focuses on the darker tones of the story through the use of light and shadows as well as a femininely mysterious wardrobe.
Starring model Kate Upton alongside male model Marlon Teixeira, who plays the role of the beast, the CR Fashion Book March 2014 editorial was shot by famed designer and photographer Karl Lagerfeld. While the blonde beauty remains in the light, the scruffy hunk lurks in the shadows ominously. Styled by Carine Roitfeld, Upton is clad in corsets and Chanel jewelry complemented by retro curls and red lips.
Modernized Fairy Tale Editorials
The CR Fashion Book March 2014 Photoshoot Stars Kate Upton
Trend Themes
1. Dark Fairy Tales - Opportunity for fashion and beauty brands to create edgier and alternative collections that tap into young adult interests in dark fantasy literature.
2. Shadows and Light - Opportunity for lighting and photography companies to develop techniques and technologies that enhance the contrast between light and shadow for a more dramatic visual effect.
3. Gender Role Reversals - Opportunity for media and marketing agencies to explore alternative gender representations in popular culture through editorials and advertising.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry can use the fairy tale motifs to create new styles that will appeal to young adult consumers who enjoy the fusion of classical themes with modern design.
2. Photography - Photographers can use the contrast of shadow and light as a storytelling device, with implications for the way films and commercials will be made in the future.
3. Media and Advertising - Media and Advertising companies can capitalize on the trend by creating campaigns that subvert traditional gender constructs to segment markets that are interested in non-conventional storylines.