The Coveteur P'Trique feature is a hilarious piece that shows off a reflexive sense of humor not often seen in the fashion world.
The Coveteur, a very successful blog known for profiling the closets of famous people, has been drawing in big views since its debut. This time, however, they decided to profile P'Trique, a made-up persona first featured in 'Sh*t Fashion Girls Say,' a satirical YouTube video that went viral among fashionistas. Posing as a female style intern with a lot of attitude, P'Trique is a hysterically over-the-top character who conforms to a slew of stereotypes about the fashion crowd.
Sure to get many laughs from readers, this feature is an ingenious and innovative move by The Coveteur.
Fictitious Fashionista Profiles
The Coveteur P'Trique Feature is Haute and Hysterical
Trend Themes
1. Parody-personas - Creating satirical, over-the-top personas as brand ambassadors could be a new way of engaging with consumers and garnering large-scale attention.
2. Fashion Humor - Injecting humor, jokes, and satire in the fashion industry content can be a unique approach to capturing millennials' attention in the age of short attention spans.
3. Fictitious Profiles - Developing made-up personas and brands in the fashion industry can be a disruptive way of conveying social, environmental, and political messages without alienating viewers.
Industry Implications
1. Fashion & Apparel - Brands can experiment with satirical brand ambassadors in ad campaigns and social media profiles to showcase the lighter side of apparel and accessories.
2. Media & Entertainment - Satirical content creators can partner with fashion influencers to create hilarious, tongue-in-cheek content that resonates with young audiences on social media platforms.
3. Marketing & Advertising - Marketing gurus can leverage parody personas to create viral campaigns that generate buzz and increase brand awareness and loyalty.