The Marc Jacobs Beauty brand is offering the Cover Stick, which functions as a color corrector and comes in ranges that compliment a variety of shades.
Color-correcting is a popular method of skin-enhancement, where people use unlikely shades to counterbalance the imperfections that have on their skin. The Marc Jacobs Beauty Cover Stick comes in three different shades for people with varying skin tones and imperfections. It offers a Pink and Lilac stick that is able to brighten the skin, a Citron and Lime that conceals redness, and a Peach and Caramel for those with darker skin tones.
The Cover Stick is able to conceal and balance out problematic areas of the skin, and offers blurring pigments that give skin a "soft-focus effect."
Soft-Focus Color-Correcting Sticks
The Cover Stick By Marc Jacobs Comes in Three Shades
Trend Themes
1. Color-correcting Makeup - Disruptive innovation opportunity: Develop color-correcting cosmetics with customizable shades for different skin tones and imperfections.
2. Multi-purpose Beauty Products - Disruptive innovation opportunity: Create multi-purpose beauty products that combine color correction with other skincare benefits for efficient and time-saving routines.
3. Soft-focus Beauty Effects - Disruptive innovation opportunity: Explore the development of makeup products that offer blurring pigments for a soft-focus effect on the skin.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Integrate advanced color-correcting technology and customizable shades into cosmetics to meet the growing demand for personalized beauty solutions.
2. Skincare - Disruptive innovation opportunity: Combine color-correction functionality with skincare products to provide targeted solutions for specific skin concerns.
3. Beauty Retail - Disruptive innovation opportunity: Curate and promote a range of color-correcting cosmetics and multi-purpose beauty products to cater to diverse skin tones and imperfections.