Spring means the return of both tennis and golf, and lululemon is celebrating with spring-ready activewear like the Court Crush Dress and the Evolution Short Sleeve Polo Shirt.
While lululemon has traditionally made clothes for yoga and running, the brand is beginning to expand its wares to include other sports as well. In fact, for Spring 2022, lululemon has released three new capsule collections, including a tennis collection, a gold collection, and some eco-friendly pieces.
The star of the new tennis collection is the Court Crush Dress, which is made from breathable, fast-drying Everlux fabric, with added Lycra fiber for shape retention. As for the golf collection, one of the highlights is the Evolution Short Sleeve Polo Shirt, which is powered by lululemon's anti-stink technology and is designed to keep you cool and comfortable all day long.
Breathable Tennis-Ready Dresses
lululemon's New Tennis Collection Includes the Court Crush Dress
Trend Themes
1. Expansion Into Other Sports - Lululemon is expanding beyond its traditional focus on yoga and running to include other sports, creating new opportunities for disruptive innovation.
2. Breathable, Fast-drying Fabric - The Court Crush Dress is made from breathable, fast-drying Everlux fabric, creating opportunities for disruptive innovation in activewear fabric technology.
3. Anti-stink Technology - The Evolution Short Sleeve Polo Shirt is powered by lululemon's anti-stink technology, creating opportunities for disruptive innovation in odor-reducing fabric technology.
Industry Implications
1. Athletic Wear - The expansion of lululemon into new sports creates opportunities for disruptive innovation in athletic wear design and development.
2. Activewear Fabric Technology - The use of breathable, fast-drying Everlux fabric in the Court Crush Dress creates opportunities for disruptive innovation in activewear fabric technology.
3. Odor-reducing Fabric Technology - The anti-stink technology used in the Evolution Short Sleeve Polo Shirt creates opportunities for disruptive innovation in odor-reducing fabric technology for athletic wear and beyond.