Cars are a fundamental part of modern society, even as we attempt to lower emissions, reduce carbon footprints and improve the quality of the environment. Although they're not for everyone, coupes are usually the more sporty version of a car, equipped with better performance features and technology. And while some claim that coupes have fallen in popularity, the Coupe Trend Report will highlight cutting-edge breakthroughs that point to the contrary.
Two-door cars used to be reserved for those who wanted enhanced performance and a more thrilling driving experience. Nowadays, car manufacturers are using the auto design to create a variety of new looks, such as coupe SUVs, minivans and eco-friendly concept cars. Use our 10 PRO Trends and dozens of examples of market research to unlock patterns shaping the opinions of today's auto consumers.
Coupe Trend Report
Unrivaled Analysis into Today's Two-Door Vehicles
Trend Themes
1. Coupe Suvs - There is a disruptive innovation opportunity in designing coupe SUVs to cater to car enthusiasts who desire a balance between performance and space.
2. Eco-friendly Concept Cars - The development of eco-friendly concept cars presents a disruptive innovation opportunity for car manufacturers to enhance sustainability and brand reputation.
3. New Coupe Designs - Innovation opportunities exist in car design to create new looks and shapes for coupes, keeping the products fresh and appealing to consumers.
Industry Implications
1. Automotive - There are disruptive innovation opportunities in the automotive industry when it comes to designing and producing coupes with enhanced features and designs to meet consumer demands.
2. Environmental - Car manufacturers can create disruptive innovations in the environmental industry by developing eco-friendly concept cars and contributing to a sustainable future.
3. Marketing Research - Marketing research is a crucial industry that helps car manufacturers stay abreast of consumer preferences and tendencies to develop innovative products and stay ahead of competitors.