One of the biggest fashion fads of this year has to be color blocking, which is beautifully illustrated in the Costume National SS11 ad campaign. This bold and bright theme really gets you into the summer mood.
Featuring the strong and statuesque Jana Knauerova, the Costume National SS11 ad campaign is not only about color, but it is also about chic, sophisticated styles that have a lot of movement. Set on top of a stark white backdrop, the shoot may be minimalist, but it is also extremely eye-catching.
I especially like how the Costume National SS11 ad campaign focuses on one color at a time. This way, it is able to address this new fashion fad without doing the same thing that all other campaigns and editorials are doing.
Color-Blocking Fashion Campaigns
The Costume National SS11 Ads Feature Jana Knauerova
Trend Themes
1. Color Blocking - Disruptive innovation opportunity: Explore new ways to incorporate color blocking in fashion campaigns to create visually striking and attention-grabbing ads.
2. Chic and Sophisticated Styles - Disruptive innovation opportunity: Develop innovative fashion designs that combine chic and sophisticated styles with bold color choices to appeal to fashion-conscious consumers.
3. Minimalist Shoots - Disruptive innovation opportunity: Experiment with minimalist backdrops and focusing on one color at a time in fashion campaigns to create captivating visuals that stand out from the crowd.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Embrace color blocking and chic styles in the design and marketing of clothing and accessories to tap into the ongoing trend and attract fashion-savvy consumers.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore creative ways to incorporate color blocking and minimalist shoots in advertising campaigns to capture the attention and interest of target audiences.
3. Photography and Visual Arts - Disruptive innovation opportunity: Experiment with minimalist compositions and innovative techniques in fashion photography to create visually impactful images that resonate with viewers.