adidas has announced the launch of its new planet-themed footwear collection dubbed 'Cosmic Way Runners,' which will be released as part of the brand's expansive Spring/Summer 2023 lineup.
The new Cosmic Way Runners collection has been highly-anticipated since adidas leaked two of its sneaker models to Complex earlier this year. These included the 'Neptune' and 'Mars' colorways of the adiFOM Q and the Supernova Cushion 7. According to the company, both of these models draw inspiration from the "exploration and inhabiting of other planets." As a result, the sneakers are meant to look worn in by rigorous space travel.
The adidas Cosmic Way Runners collection has yet to receive an official release date, though fans can expect certain pairs to begin hitting shelves before the New Year.
Space Travel-Themed Sneakers
adidas Unveils Its Highly-Anticipated 'Cosmic Way Runners' Collection
Trend Themes
1. Planet-themed Footwear - Opportunity for fashion brands and designers to explore and create innovative collections inspired by different celestial bodies.
2. Space Tourism Merchandise - Opportunity for retailers and souvenir shops to offer space-themed fashion items and souvenirs for travelers and enthusiasts.
3. Hypebeast Spacewear - Opportunity for streetwear brands to venture into creating spacewear for fashion-savvy consumers.
Industry Implications
1. Fashion - Fashion brands and designers can tap into the growing trend of space-themed collections and capitalize on the interest it generates.
2. Tourism and Travel Retail - Retailers and souvenir shops in airports, spaceports, and other travel destinations can sell space-themed fashion and souvenirs to travelers and space enthusiasts.
3. Streetwear - Streetwear brands can create hype and capitalize on the fascination with outer space by venturing into creating space-inspired wearables and collectibles.