Avicanna, a Canadian biopharmaceuticals company that is devoted on developing and manufacturing products that take advantage of the myriad properties of cannabinoids, has launched a new cosmetics brand called Pura H&W. This particular line of products is being launched in the U.S. as part of a collaboration with Red White and Bloom.
The Pure H&W collection of cosmetics products includes seven different offerings. These include an anti-aging serum, cooling body gel, brightening facial oil, anti-aging cream, intensive moisturizing cream, clear skin gel and skin protecting face lotion. All of these products combine various amounts and formulations of CBD in concert with other ingredients designed to supplement and complement the properties of CBD, ultimately resulting in better skin.
Cannabinoid Cosmetics Brands
This Topical Skincare Collection Includes Seven Unique Products
Trend Themes
1. Cannabinoid Cosmetics - Cannabinoid-infused skincare products have the potential to disrupt the traditional cosmetics industry, creating new opportunities in the ingredients market.
2. CBD as an Anti-aging Solution - Introducing CBD into the anti-aging skincare market is a new trend that presents disruptive innovation opportunities for the cosmetics industry.
3. CBD in Topical Products - The increasing popularity of using CBD in topicals is creating innovative opportunities in the skincare and pharmaceutical industries.
Industry Implications
1. Skincare - The use of CBD and other cannabinoids in skincare products is growing, creating new opportunities for both established and emerging skincare companies.
2. Cosmetics - Elevating the use of CBD-infused products to cosmetic applications opens new doors for the industry, creating opportunities for companies to cater to the interests of consumers wishing to take advantage of the therapeutic properties of cannabis.
3. Pharmaceuticals - CBD is being introduced into mainstream pharmacy shelves via anti-aging and other skincare pharmaceuticals, creating new opportunities to explore the therapeutic benefits of cannabinoids.