Iconic sportswear brand Nike recently released a retro-inspired Cortez Trainer that's perfect for summer.
The classic shoe is a fan-favorite and uses leather for the body of the shoe in beige 'Desert Ore,' with the Nike Swoosh featured in a 'Deep Royal Blue.' The heel tab at the back of the shoes boasts a complementary red while the sole is a simplistic white with red details and a jagged edge. The neutral colors make it ideal for both casual and formalwear while giving wearers comfort and support. The shoe is retailing for $70 USD in Nike stores.
As cyclicality and nostalgia become more prevalent in consumer preferences, this retro-inspired Cortez trainer is sure to be a hit this summer.
Revamped Retro Shoes
Nike Releases its Summer-Ready Vintage-Inspired Cortez Trainer
Trend Themes
1. Retro Fashion - The trend towards using vintage design aesthetics and styles in fashion provides opportunities for companies to release retro-inspired products and capitalize on consumers' nostalgia.
2. Comfort & Style - Combining style and comfort in footwear could be a disruptive innovation opportunity as consumers prioritize both aesthetic and practical considerations.
3. Simple Aesthetic - Simplistic designs that prioritize neutral colors and classic shapes could disrupt the fashion industry and appeal to consumers who seek versatility in their clothing choices.
Industry Implications
1. Fashion & Apparel - The fashion industry may benefit from the increased demand for trendy and stylish nostalgic products.
2. Footwear - The footwear industry has an opportunity to combine comfort and style in innovative ways.
3. Consumer Goods - Companies that can tap into consumers' nostalgia and provide unique products with a simple aesthetic could disrupt the industry and experience increased demand.