Nike continues to work in collaboration with fashion imprint sacai and this time around, the duo launched a new iteration of the Cortez 4.0 sneaker model with the OG updarre. The silhouette is a retro design that also will be celebrating the 50th anniversary of its initial launch simultaneously.
The base foundation is marked with contrasting hues of white, grey, blue, and red throughout. This is also the original palette that originally debuted five decades ago and it sits on top of the double-stacked design language that is true to sacai.l The lateral side of the shoe is marked with a gray painted Swoosh branding that rests on top of the University Red Swoosh in premium leather.
Retro Collaborative Sneaker Designs
Nike and sacai Launch a New Cortez 4.0 OG Sneaker Silhouette
Trend Themes
1. Retro Sneaker Collaborations - Fashion brands collaborate with shoe companies to create new silhouettes and reinterpret classics, infusing nostalgia into modern designs.
2. Celebrating Classic Designs - Brands pay homage to iconic designs by bringing back retro silhouettes in updated colorways and modern features.
3. Double-stacked Design - Shoe brands incorporate unique design elements like double-stacked soles and painted Swoosh branding to create new and distinct sneaker models.
Industry Implications
1. Fashion - Fashion brands collaborate with shoe companies to create new silhouettes and reinterpret classics, infusing nostalgia into modern designs.
2. Footwear - Shoe companies bring back retro designs and incorporate unique design elements to create new and distinct sneaker models.
3. Sports - Sports fashion brands collaborate with sneaker companies to create unique and fashionable training shoes that are both stylish and functional.