The Sanford Orchards Coronation Devon Red Cider is being launched as a limited-edition libation that's perfect for consumers in the UK to enjoy in celebration of the upcoming Coronation of Charles III. The cider boasts a balanced, refreshing profile that's medium-bodied and is described by the brand to be a celebration of British culture on the whole. The cider is arriving in March ahead of the May 6, 2023 coronation in 500ml bottles, and will be available from select retailers as well as online starting at £2.30.
Chief Cidermaker Barny Butterfield commented on the Sanford Orchards Coronation Devon Red Cider saying, "Most of us are too young to remember the last coronation so we are eagerly anticipating some fantastic celebrations across the country. We wanted to mark the occasion with the launch of our Coronation Limited Edition Devon Red Cider, which is created from British apples grown and pressed in Devon, using traditional methods, at the oldest working cider mill in the UK."
Coronation-Celebrating Ciders
The Sanford Orchards Coronation Devon Red Cider Has a 4.5% ABV
Trend Themes
1. Limited-edition Launches - The trend of creating limited-edition ciders for specific occasions such as coronations or holidays presents an opportunity for companies to generate excitement and boost sales.
2. Craft Cider - As consumers become more interested in artisanal and locally-produced products, the craft cider industry has the potential for disruptive innovation.
3. British Heritage Branding - With the popularity of British cultural icons and events, there is a growing trend for companies to incorporate British branding and tradition into their products to appeal to consumers looking for nostalgia and patriotism.
Industry Implications
1. Alcohol and Beverage - The cider industry can explore creative ways to market and launch products, such as limited-edition coronation ciders, to increase sales and brand loyalty of their products.
2. Agriculture - The use of locally-grown and traditional farming methods to produce craft cider can present opportunities for innovation and sustainability for the agriculture industry.
3. Tourism - As British cultural heritage becomes more popular, there is potential for the tourism industry to create unique experiences for tourists by incorporating visits to working cider mills and other heritage sites.