Especially as far as 20-somethings go, the words "drinking" and "game" go very well together. It is perhaps surprising then that this Corona Board Game concept has not been used previously as an added attraction for alcohol packaging.
Designed by John-John Skoog, this pale ale pastime contributes no extra bulk to the existing components of the six-pack wrappings. Once you remove each bottle of Corona Extra, the box can be folded out to reveal an illustrated path with a distinguishable start, finish and challenge squares along the way. In the Six-Pack Board Game, bottle caps become the game pieces and a clever smartphone app provides dice and task cards once you've scanned the carton's QR code.
Board Game Beer Branding
This Corona Board Game Concept Enhances Social Drinking
Trend Themes
1. Interactive Beer Packaging - The use of interactive elements in beer packaging, such as games, enhances the consumer experience and creates a unique selling point for brands.
2. Integration of Digital and Physical Components - The integration of digital components, like smartphone apps, with physical products like board games, offers new opportunities for engagement and interaction.
3. Targeting Millennials Through Gamification - Incorporating game elements into products appeals to the millennial demographic and can increase brand loyalty and recognition.
Industry Implications
1. Alcoholic Beverage Packaging - Innovations in beer packaging, such as the incorporation of board games, create opportunities for differentiation and increased consumer engagement.
2. Mobile Application Development - Developing smartphone apps that integrate with physical products, like board games, opens up new avenues for digital innovation and user interaction.
3. Marketing and Advertising - Using gamification techniques in branding and promotional campaigns allows businesses to captivate target audiences and create memorable experiences.