There are plenty of cork packaging concepts on the market but knowing how to successfully tie the design to the product is a completely different endeavor. Commissioned by Portugal-based company Cacaodivine, creative agency Nuno Baptista develops a functional and user-friendly cork packaging design that responds to the ritual of the product's consumption.
The sweets are very thin chocolate discs that are filled "with the best wines in the world." Taking into consideration that Cacaodivine's offering will be consumed in an alcohol-friendly setting, Nuno Baptista designs a simple yet stylishly quirky cork packaging design. The 'Wine Bites' are wrapped and enclosed with two tied coasters that can be later used as functional tableware accessories, protecting one's furniture from pesky glass rings.
Multifunctional Cork Packaging Designs
Cacaodivine's Packaging Offers a Complimentary Service
Trend Themes
1. Multifunctional Packaging - Designing packaging with additional functions beyond transportation and storage presents opportunities to enhance the customer experience and add value to the product.
2. Sustainable Packaging - Using natural materials like cork presents an opportunity to reduce waste while providing a unique and eco-friendly packaging solution.
3. Brand-specific Packaging - Designing packaging that is tailored to a specific brand in terms of style and functionality can help differentiate that brand and create a memorable experience for consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from innovative packaging designs that enhance the customer experience, reduce waste, and showcase the brand's unique qualities and values.
2. Wine and Spirits - The wine and spirits industry can benefit from packaging designs that cater to the experience of consuming alcoholic beverages and provide functional tableware accessories that add value to the product.
3. Eco-friendly Products - The eco-friendly products industry can benefit from packaging designs that use sustainable materials like cork and provide multifunctional solutions that reduce waste and add value to the product.