Flickr user MacLane's Corellian Cheeseburger is one of the coolest -- and most delicious -- LEGO creations around. People all over the blogosphere have been creating toy brick creations that go beyond the typical LEGO world.
The Corellian Cheeseburger was MacLane's entry for the first annual FBTB MOC Madness 2010 Building Tournament, where the challenge was to build a 'Star Wars'-inspired bounty hunter and bounty hunter ship.
Implications - Nowadays, it is difficult to gain attention of the consumer with so many products on the market. Providing a product that evokes childhood memories and nostalgia is the ideal way to use emotional appeal with a consumer. By inducing elements of nostalgia, a buyer is more likely to feel a connection with a product and consider it for purchase.
Toy Brick Burgers
The Corellian Cheeseburger is Made Out of LEGO Pieces
Trend Themes
1. Toy Brick Creations - Creating unique and delicious LEGO-inspired food creations, like the Corellian Cheeseburger, is a trend that appeals to nostalgic consumers.
2. Nostalgia Marketing - Using nostalgia as a marketing strategy to evoke emotional connections with consumers is a trend that can increase product appeal and sales.
3. Unique Food Experiences - Offering unconventional and creative food experiences, such as building and eating LEGO-inspired burgers, is a trend that attracts adventurous food enthusiasts.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities to create unique, nostalgia-themed food experiences that resonate with consumers.
2. Marketing and Advertising - The marketing and advertising industry can leverage nostalgia as a powerful tool to create emotional connections and increase brand loyalty.
3. Retail and Consumer Goods - The retail and consumer goods industry can tap into the trend of toy brick creations to develop and sell innovative products that cater to nostalgic consumers.