Shenzhen-based retailer COSTS collaborated with Diadora on a coral pink lifestyle sneaker called the 'COSTS x Diadora V7000,' presented as part of its 'rare and precious things' series. Themes of environmental awareness are integrated into the design, which highlights the handcraftsmanship from Diadora and quality material manufacturing from COSTS.
The sneaker is colored in sea tones of dark and turquoise blue. The uppers have a double-layer suede structure with black leather on the top. The sneaker also displays Diadora's pink emblem, which represents the pink corals of the ocean. There is also co-branding embroidered on the tongues, and a coral pink anchor emblem placed at the rear of the sneaker. Additionally, the wording "V.7000" is placed at the heels. The sneakers are available on March 11 for $1,699 in RMB.
Coral Pink Lifestyle Sneakers
COSTS and Diadora Will Release Ocean-Inspired Sneakers
Trend Themes
1. Environmental Awareness Fashion - Opportunity for companies to create sustainable, eco-conscious fashion products and increase brand image by promoting environmental awareness through design.
2. Collaborative Sneaker Design - Opportunity for companies to expand their brand and reach through collaboration with retailers and designers to create unique, limited edition sneaker collections.
3. High-end Sneaker Market - Opportunity for companies to tap into the growing demand for high-end, limited edition sneakers by offering unique design features and premium materials at a higher price point.
Industry Implications
1. Fashion - Innovation opportunity for fashion companies to create eco-friendly, limited edition collections to differentiate themselves in the market.
2. Retail - Opportunity for retailers to collaborate with designers and brands to offer exclusive, limited edition products that drive foot traffic and increase sales.
3. Footwear - Opportunity for footwear companies to invest in premium materials and unique design features to cater to the high-end, limited edition sneaker market.