The Copy Shop ad campaign may have some environmentalist in an uproar over the use of so much paper, but it cannot be denied that this publicity stunt is very clever. Not only does it make people do a double take, making it an attention-grabbing ad campaign, it also shows off the Copy Shop's stellar photocopying skills.
Conceived and executed by ad agency Scholtz & Friends, the Copy Shop ad campaign took to the streets of Berlin, Germany. Recreating small things such as apartment buzzers to more elaborate settings such as a cafe lounge, it really plays with people's minds. In fact, it may be more discombobulating than the Mercedes-Benz motion-blur illusion, and will definitely be eye-catching.
Photocopied Publicity Stunts
Scholtz & Friends' Copy Shop Ad Campaign Recreates Berlin Landmarks
Trend Themes
1. Interactive Publicity Stunts - There is an opportunity for ad agencies to create interactive and attention-grabbing publicity stunts, thereby making a lasting impression in the minds of the audience.
2. Creative Use of Materials - The use of unconventional materials to create advertising can grab the audience's attention and leave a lasting impression, leading to potential brand loyalty.
3. Exploring the Boundaries of Advertising - There is potential for ad agencies to push the boundaries of traditional advertising, thereby creating innovative and disruptive campaigns that stand out in a crowded market.
Industry Implications
1. Advertising - The advertising industry could benefit from creating innovative campaigns like Copy Shop using unconventional materials and pushing the boundaries of traditional advertising.
2. Copy and Print Shops - Copy and print shops could potentially offer services to create large-scale advertisements using their photocopying skills.
3. Environmental Consulting - Environmental consulting firms could potentially work with ad agencies to create eco-friendly campaigns that minimize the use of traditional materials, while still remaining creative and effective.