Co-operatives Fortnight was launched in 2010 and attempts to draw attention to the United Kingdom's growing co-op industry while at the same time supporting those already in the sphere.
This year, the national campaign will focus specifically on consumer awareness, that is, on attracting the mainstream to the definition of co-operative and also to its particular positive consequences. With that said, there will be numerous vendors, products, stores and services representing themselves and their collaborative work at this year's campaign, which runs from June 22 until July 2013. Thus, co-op businesses and their employees are again encouraged to take part as a marketing mechanism. They are also working on a collaborative film project of short videos.
Contact Information
Co-operatives Fortnight website
Co-operatives Fortnight on Facebook
Co-operatives Fortnight on YouTube
Annual Summer Co-op Festivals
The Co-operatives Fortnight is a UK-Based Campaign
Trend Themes
1. Consumer Awareness of Co-operatives - Opportunity for co-op businesses to educate and attract mainstream consumers.
2. Collaborative Marketing Mechanism - Opportunity for co-op businesses to participate in the campaign as a marketing strategy.
3. Collaborative Film Project - Opportunity for co-op businesses to showcase their work through short videos.
Industry Implications
1. Retail - Disruptive innovation opportunity: Co-op businesses can create new marketing strategies to engage mainstream consumers.
2. Film Production - Disruptive innovation opportunity: Co-op businesses can explore innovative video content creation for brand promotion.
3. Community Organizations - Disruptive innovation opportunity: Co-op businesses can collaborate with other organizations to further promote their positive impact.