The Vogue Korea July 2014 Cool & Hot editorial zeroes in on Lindsey Wixson. Photographer Nagi Sakai captured the supermodel while in front of balance beams and rings, drawing attention not only to high fashion but also to the importance of fitness.
Although the athletic backdrop would arguably call for running shoes and arm bands, Wixson sported an array of apparel suited to numerous motifs and activities. This was inclusive of off-the-shoulder bathing suits, two piece bikinis, wide legged pants, shimmering crop tops and cut out pieces.
Although Cool & Hot didn't deliberately target the contemporary athletic style craze, it did so indirectly via the props displayed. This speaks to the growing fascination with physical activity in the fashion world.
Eccentric Exercise Editorials
The Vogue Korea July 2014 Cool & Hot Photoshoot is Athletic
Trend Themes
1. Athletic Fashion Trend - Opportunity to merge fashion and fitness to create trendy workout gear.
2. Fitness-propelled Editorial Trend - The use of fitness equipment and props in editorial photography for both fashion and fitness industries.
3. Cross-industry Collaboration Trend - Opportunity for fashion and fitness industries to collaborate and create innovative products that bridge the gap between fashion and function.
Industry Implications
1. Fashion Industry - Opportunity for the fashion industry to create stylish workout wear that combines fashion and function.
2. Fitness Industry - Opportunity for the fitness industry to incorporate fashion into fitness equipment and accessories.
3. Photography Industry - Opportunity to create visually striking editorial photography utilizing fitness equipment and fashion apparel.