Simply having a cookware kit in the home doesn't guarantee that someone knows how to get the most out of each product in the kitchen but a new start-up called Equal Parts is changing the way Millennials cook. Equal Parts sells not just cookware kits like Your Stovetop Set and the 10-piece Your Prep Set but also pairs them with guidance to help people get familiar with the products and sharpen their skills in the kitchen.
Purchasing a cookware kit from the kitchen brand provides customers access to eight weeks with a chef coach who can be reached via text message. The on-demand cooking coach is useful for sharing tips, techniques and even ideas of what to prepare with the items that are currently in the fridge.
Coaching-Paired Cookware Kits
Equal Parts' D2C Cookware Comes with Access to a Cooking Coach
Trend Themes
1. Direct-to-consumer Cookware - Disruptive innovation opportunity: Develop a direct-to-consumer cookware brand that includes coaching and guidance for customers to maximize their cooking experience.
2. Guided Culinary Education - Disruptive innovation opportunity: Create a platform that offers guided culinary education, pairing kitchen tools with interactive lessons and coaching to enhance cooking skills.
3. On-demand Cooking Coaches - Disruptive innovation opportunity: Develop an app or service that connects users with on-demand cooking coaches who can provide real-time support and advice.
Industry Implications
1. Cookware Manufacturing - Disruptive innovation opportunity: Integrate coaching and educational resources into cookware products to provide added value to customers.
2. E-commerce - Disruptive innovation opportunity: Build an e-commerce platform that specializes in selling cookware kits bundled with coaching services for personalized cooking experiences.
3. Online Culinary Education - Disruptive innovation opportunity: Develop an online culinary education platform that partners with cookware brands to offer interactive cooking lessons combined with expert coaching.