RedCon1 launched the new Cookies-and-Cream MRE bar flavor exclusively at 'GNC,' the health and nutrition company based in Pittsburgh, Pennsylvania. The new cookie flavor is available now, in both MRE bars and ready-to-drink beverage formats. The protein bars are available in a pack of 12 bars at an MSRP of $34.99 USD, while the ready-to-drink cookies-and-cream flavor retails for $44.99 USD and contains 30 servings per jar.
GNC's vice president of merchandising, Kevin Maloberti, stated: "We’re excited to add another flavor from RedCon1 exclusively at GNC as part of our fall lineup," continuing on to state that it sought this partnership with RedCon1 in order to deliver high-quality products to consumers.
It is important to note that RedCon1 also offers many of its products in vegan and fully plant-based formulas to cater to a wider base of consumers.
Cookie-Flavored Protein Bars
RedCon1 Launched the New Cookies-And-Cream Variety at GNC
Trend Themes
1. Cookie-flavored Protein Products - The trend of creating cookie-flavored protein products, like protein bars, protein shakes, and protein powders, presents disruptive innovation opportunities in the health and nutrition industry.
2. Exclusivity Partnerships with Health and Nutrition Retailers - Creating exclusive partnerships with retailers in the health and nutrition industry, like the partnership between RedCon1 and GNC, presents disruptive innovation opportunities for brands in the industry to expand reach and distribution channels.
3. Vegan and Plant-based Protein Options - The trend of offering vegan and plant-based protein options alongside traditional protein products, like RedCon1's vegan and plant-based protein formulas, presents disruptive innovation opportunities in the health and nutrition industry to cater to a wider base of consumers and increase market share.
Industry Implications
1. Health and Nutrition - The health and nutrition industry can take advantage of the trend of creating cookie-flavored protein products, offering more product variety and catering to changing consumer tastes for nutrition products.
2. Retail - Retailers in the health and nutrition industry, like GNC, can benefit from exclusive partnerships with popular brands, increasing customer traffic and sales by offering unique products.
3. Food and Beverage - The food and beverage industry can explore opportunities to create protein-enriched snacks and treats that appeal to the fitness and health-conscious consumer demographic, satisfying both taste and health goals.