Roy Rogers is sliding into the holiday season a little early this year with the return of a few beloved menu items and the debut of the new Cookies and Cream Milk Shake.
Officially starting on October 6, Roy Rogers' new holiday menu will feature the return of two fan-favorite items: the Steak and Cheese Sandwich and Mozzarella Sticks. At the same time, the chain will also be introducing its new Breakfast Burrito and Cookies and Cream Milk Shake at participating locations. The new Breakfast Burrito is made with Smithfield bacon, fresh scrambled eggs, breakfast fries, zesty salsa, and a blend of both American and Monterey Jack cheeses, all wrapped in a warm flour tortilla. On the other hand, the new Cookies and Cream Milk Shake is a thick and creamy shake made from Blue Bunny Cookies and Cream Ice Cream.
Creamy Crushed Cookie Shakes
Roy Rogers' Holiday Menu Includes the Cookies and Cream Milk Shake
Trend Themes
1. Holiday Menu Revival - The return of beloved menu items, such as the Steak and Cheese Sandwich and Mozzarella Sticks, creates an opportunity to capitalize on customer nostalgia.
2. Breakfast Innovation - The introduction of the new Breakfast Burrito with premium ingredients presents an opportunity to attract morning customers with a hearty and delicious option.
3. Decadent Milkshake Indulgence - The launch of the Cookies and Cream Milk Shake made from Blue Bunny Ice Cream taps into the demand for rich and flavorful milkshakes, providing a tempting treat for customers.
Industry Implications
1. Fast Food - The holiday menu revival and introduction of new items showcases potential for innovation and customer engagement in the fast food industry.
2. Breakfast Food - The addition of the Breakfast Burrito to the menu presents opportunities for creativity and expansion in the breakfast food sector.
3. Dessert Retail - The introduction of the Cookies and Cream Milk Shake offers a chance for dessert retailers to capitalize on the demand for indulgent milkshakes and attract customers seeking a sweet treat.