To commemorate the iconic cream-filled cookie, New York City has been transformed into a sensory delight in honor of Oreo's 100th birthday
The Martin Agency collaborated with Brand New School, a design and animation company, to produce billboards all around Times Square, making it an Oreo adventure land. Along with an oversized birthday celebration, this campaign is also introducing people to the sensations of Oreo called the 'Wonderfilled' campaign.
The billboards consists of a 90-second stunts, where larger than life animations dart across buildings in adventure to dunk their cookie in a glass of milk. The billboards created child-like wonder among bewildered pedestrians, proving that Oreo and 'Wonderfilled' campaign is still the nations favorite cookie.
Commemorative Cookie Campaigns
Times Square Has been Transformed for Oreo's 100th Birthday
Trend Themes
1. Immersive Advertising - The use of billboards and animation to create interactive brand experiences provides an opportunity for businesses to enhance their digital marketing efforts.
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Industry Implications
1. Food and Beverage - The food and beverage industry can use immersive advertising and event-based marketing to showcase their products, capitalize on trends, and differentiate themselves from competitors.
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