The Krispy Kreme Cookie Blast doughnut collection is launching as a series of all-new pastries for patrons to pick up this spring that promise to provide a burst of familiar flavor in every bite.
Created in collaboration with Oreo and Chips Ahoy!, The donuts come in four varieties including the Oreo Cookies & Kreme Filled Doughnut, Chips Ahoy! Cookie Dough Kreme Doughnut, Chips Ahoy! Candy Blasts Doughnut and the Chips Ahoy! and Oreo Cookie Blast Doughnut. Each of the donuts feature a cookie-themed topping to give them a new yet familiar flavor profile.
The Krispy Kreme Cookie Blast doughnut collection is being offered at participating locations in the US and Canada, but will only be around for a limited time.
Cookie-Themed Donut Ranges
The Krispy Kreme Cookie Blast Doughnut Collection Has Four Options
Trend Themes
1. Cookie-themed Donut Collections - The trend of creating cookie-themed donut collections in collaboration with popular cookie brands presents a disruptive innovation opportunity for bakeries and cafes to attract customers with unique flavor experiences.
2. Limited-edition Product Launches - The trend of launching limited-edition products such as the Krispy Kreme Cookie Blast doughnut collection presents a disruptive innovation opportunity for food companies to create excitement and sense of urgency among consumers.
3. Collaborative Product Development - The trend of collaborative product development between brands like Krispy Kreme, Oreo and Chips Ahoy! presents a disruptive innovation opportunity for companies to tap into the loyal consumer base of partnering brands and reach new audiences.
Industry Implications
1. Fast Food - The fast food industry can benefit from creating limited-edition donut collections in collaboration with popular brands to create excitement and diversity in their menu offerings.
2. Bakery - The bakery industry can benefit from creating cookie-themed donut collections and partnering with popular cookie brands to create unique flavor experiences and attract customers.
3. Food Retail - The food retail industry can benefit from collaborating with popular food brands to launch limited-edition products and increase foot traffic to their stores.