As part of their yearlong 100th anniversary celebration, Converse are launching a promotion with Pepsi in May where you can find special Converse sneaker cellphone charms with your Pepsi can.
The collection consists of 12 different popular converse models, including the Jack Purcell, Chuck All Star, Larry Bird's.
The cool charms come with great and realistic details on the upper part as well as the sole of the shoe.
Check out the recent Converse 100 years 'Connectivity' campaign:
Cross Marketing
Converse Pepsi Cellphone Charms
Trend Themes
1. Brand Collaboration - Opportunity for brands to partner and create unique promotional products.
2. Collectible Accessories - Growing trend of consumers seeking unique and customizable accessories.
3. Nostalgia Marketing - Using retro brands and designs to evoke feelings of nostalgia in consumers.
Industry Implications
1. Fashion - Fashion industry can explore collaborations to create unique accessories and increase brand loyalty.
2. Beverage - Beverage industry can leverage collectible promotions to engage customers and increase sales.
3. Marketing and Advertising - Marketing and advertising agencies can develop strategies around nostalgia marketing to create memorable campaigns.