Australian T-Shirt brand Goatboy knows that one of the best ways to create a buzz about a product, any product, is to surround it with juicy controversy. Madonna has been doing that for years with tremendous success. But I digress.
Goatboy is launching an online store and in order to call attention to it, the enterprise released an image of the Queen and her husband wearing a T-shirt of Princess Diana with the slogan: "She's Dead, so get over it".
Yep, that's an attention catcher.
Defamatory Ads
Controversial Goatboy Princess Diana Shirt
Trend Themes
1. Controversial Advertising - Creating buzz by using controversial advertising and slogans.
2. Shock Marketing - Shock value campaigns to market products.
3. Negative Publicity - Gaining publicity through negative marketing.
Industry Implications
1. Fashion - The fashion industry utilizing controversial slogans and imagery to market products.
2. Marketing - Marketing firms using shock value campaigns.
3. Advertising - Advertising agencies utilizing negative publicity to gain attention for products.