This contraceptive brand creates playful packages and designs that are meant to cater to younger demographics.
'Skins' condoms were designed by 'Oriel Goch Van Der Lugt' in order to emphasize and endorse the importance of safe sex. Preventing teenage pregnancies and the spread of STDs is of the utmost importance and taboos surrounding sex and a lack of education can prevent some teenagers from being as careful when participating in sexual activities. These contraceptives feature colorful graphic illustrations and circular packaging that aims to make condoms more attention-grabbing among younger consumers.
The unique idea behind this brand encourages the health and safety of younger generations that are likely to have sex but less likely to be safe in their approach.
Vibrant Contraceptive Branding
These Condoms Were Designed to Encourage Safe Sex Among Youth
Trend Themes
1. Youth-friendly Packaging - Designing packages that cater and speak to younger demographics, as seen in Skins condoms, can be an effective tool to encourage safe sex practices among the youth.
2. Creative Contraceptive Branding - Using creative and playful branding for contraceptives, like the colorful graphic illustrations featured in Skins condoms, can help break taboos surrounding sex and encourage safe sex practices among all ages.
3. Promoting Sex Education - Increasing education on safe sex practices and the importance of using contraceptives, especially among teenagers, can lead to a bigger demand for products like Skins condoms and other contraceptives geared towards younger generations.
Industry Implications
1. Contraceptive Industry - Within the contraceptive industry, companies can focus on creating products that cater to the needs and preferences of younger generations while emphasizing the importance of safe sex practices.
2. Sex Education Industry - In the sex education industry, companies can develop products and resources that target younger generations and provide them with comprehensive information on safe sex practices and contraception options.
3. Marketing and Advertising Industry - Within the marketing and advertising industry, companies can specialize in creating playful and attention-grabbing campaigns that break taboos surrounding sexual health and promote safe sex practices among all ages.