Flipboard created a new content format named Storyboards. The Storyboards content feature allows publishers to create a collection of articles, video content, podcasts, tweets, as well as other media formats. This allows publishers to convey information through different formats in an aesthetically pleasing way.
TheGrio has been beta testing the Storyboards feature, by complying coverage surrounding George Floyd and the protests that followed. National Geographic also tested Storyboards, through a curated list of new and old stories presented together.
Mike McCue the COE of Flipboard spoke about the new feature and the reason for creating it, "curated commerce is something that will probably play more and more of a significant role in our revenue."
Multimedia Content Publishing Tools
Flipboard Launches the New Storyboards Content Format
Trend Themes
1. Multimedia Content Publishing - Creating a collection of articles, videos, podcasts, and other media formats offers innovative ways to convey information.
2. Aesthetic Presentation of Information - Presenting content in an aesthetically pleasing way enhances the user experience and engagement with the material.
3. Curated Commerce - Incorporating curated commerce into content platforms can be a lucrative revenue stream.
Industry Implications
1. Digital Publishing - Digital publishing platforms can incorporate Storyboards to offer a diverse and engaging media experience to users.
2. Online Media - Online media outlets can adopt the Storyboards format to present news stories, videos, and podcasts in a visually appealing manner.
3. E-commerce - E-commerce platforms can leverage Storyboards to curate and showcase products in an immersive way, elevating the shopping experience for customers.