One of the first style-forward activations, which is realized through Kanye West's fashion incubator program, is a contemporary womenswear collection by Maisie Schloss — the "first protégé."
The capsule launched at an exclusive event in Los Angeles under a newly founded label which goes by the name Maisie Wilen. The range embraces colors, prints and experimental silhouettes in a very elegant manner. Individuals can get a closer look at the contemporary womenswear collection by referencing a neon, blurry lookbooks which was shot by Sam Massey.
Kanye West identifies Chicago-born Schloss to have "a strong perspective." The first launch is tied to the Pre-Spring 2020 season. There are 27 distinct styles that are very versatile in their expression, allowing for individuals to flexibility in design and outfit arrangement.
Photo Credits: Sam Massey
Rapper-Funded Contemporary Womenswear Lines
Maisie Wilen's Inaugural Capsule is Funded by Kanye
Trend Themes
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Rapper-funded Womenswear Collections — Opportunity for rappers to invest in and support emerging designers to create contemporary womenswear lines.
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Fashion Incubator Programs — Potential for fashion incubator programs to foster collaborations between established artists and emerging designers.
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Colorful and Experimental Silhouettes — Growing trend of embracing bold colors, prints, and innovative silhouettes in contemporary womenswear.
Industry Implications
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Fashion — Fashion industry can explore new collaborations and funding opportunities between musicians and emerging designers.
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Entertainment — Opportunity for the entertainment industry to foster partnerships between musicians and fashion designers.
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Visual Arts — Visual arts industry can incorporate fashion collaborations, such as photo shoots, to create visually striking content.