Polish label Neige launched an unconventionally contemporary athleticwear line with a new sub-branch Neige Sport. The new designs carry over the main motifs of the brand—90s minimalism and clean simplicity—giving the sportswear silhouettes a different aesthetic feel than usual.
When transitioning from streetwear and striving to achieve fashionable contemporary athletic fits, labels tend to tense up and focus on what the sport industry giants are doing. On the contrary, Neige decided to revert back to its minimalist roots. Building on its own unique late 90s and early 2000s-inspired styles, the brand launched a line of contemporary athleticwear that is versatile and comfortable. Even with Neige Sport, the label does not compromise what it is about.
Photo Credits: Adrian Jaszczak
Unconventionally Remixed Sportswear
Neige Created a New Line of Contemporary Athleticwear
Trend Themes
1. Contemporary Athleticwear - Opportunity to create athleticwear that incorporates minimalist design and clean simplicity, giving it a unique aesthetic feel.
2. Versatile and Comfortable - Opportunity to design athleticwear that is both versatile and comfortable, appealing to consumers who prioritize functionality and style.
3. Reverting to Minimalist Roots - Opportunity to explore minimalist design elements in athleticwear, offering a refreshing alternative to the trends set by industry giants.
Industry Implications
1. Fashion - Opportunity for fashion brands to develop contemporary athleticwear that appeals to consumers seeking stylish and versatile sportswear.
2. Sportswear - Opportunity for sportswear brands to incorporate minimalist design and clean simplicity into their product offerings for a unique aesthetic.
3. Streetwear - Opportunity for streetwear brands to expand into the athleticwear market by creating versatile and comfortable sportswear with a distinct aesthetic.