One of the most intriguing website projects of the year is Google’s ‘Consumer Barometer’ website. Design agency CLEVER°FRANKE was hired to redesign, modernize and enhance the initial project. The entire process of the award-winning project was captured through an infographic as well as a video.
Having a front seat view of the entire process is a once in a lifetime chance to see all the work that goes into developing a massive project such as the ‘Consumer Barometer.’ Looking into strategy, concept and design meetings, as well as getting a glimpse of what goes into user testing and web-development is very thought-provoking. The ‘Consumer Barometer’ aims to "provide insight into how consumers use online and offline information sources in their purchase process." Google continues to push the metamorphosis of information and technology through these creative projects. Definitely something to look out for in the future!
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