Timberland announced a virtual design experience titled 'Construct: 10061,' commonly referred to by the company as simply 'Construct.' One product of Construct thus far is a virtual experience that takes place in the 'Fortnite' game owned by 'Epic Games.' Timberland worked with Epic Games to create a detailed virtual showcase that takes users into the world of metaboots.
Throughout the Construct: 10061 experience, users will gain insight on the innovative footwear that Timberland creates. Timberland stated that its metaboot experience is full of heart and expression that is pushed even further because of the playable aspect that Fortnite brings to the table.
Epic Games stated that the collaboration with Timberland is fantastic because it lets the company "showcase how real-time 3D and our tools of libraries and technology can help transform the apparel and fashion industry." On top of this, Epic Games believes Timberland is an open-minded, flexible company that is easy to work with.
Virtual Footwear Showcases
Epic Games Teamed up with Timberland to Create Construct: 10061
Trend Themes
1. Virtual Product Showcases - Opportunities to create virtual experiences to showcase products for immersive brand experiences.
2. Gaming-industry Collaborations - Possibilities for brands to collaborate with game companies for promotional activities that appeal to wider audiences.
3. Innovative Footwear Experiences - Potential for developing new and exciting ways to showcase products, particularly in the footwear industry.
Industry Implications
1. Footwear - Apparel sector innovations can benefit footwear companies in positioning their products better in the market and create memorable experiences for customers.
2. Gaming - Game development companies could see opportunities to expand the use of their technology in ways that bridge the gap between gaming and other industries.
3. Fashion - With advancements in technology, there are possibilities for the fashion industry to showcase their products in unique and interactive ways for customers.