Fashion and beauty photographer Advan Mathew recently shot a series of photographs titled, 'Conservative Lady,' for iCreate magazine that does much to live up to its name.
The shoot depicts model Yulia (Damn-Inc) in semi-formal, reserved outfits courtesy of stylist Kaymory Kiky, wearing similarly
restrained makeup and hairstyles from Olivia Worotitjan. Whether Yulia is in an office or ascending down a staircase, she maintains the same taciturn, almost pouty expression. One gets the sense that she is indeed a conservative lady.
Whereas many fashion shoots aim for eccentricity, this shoot is set apart by its decidedly toned-down character. Even beyond the outfits the model wears, the photographs are reserved in character. Much of this comes from the set design -- offices, studies and the like -- yet a lot of it can be owed to the colors, which are dark and opaque.
Reserved Retro Shoots
The Advan Mathew 'Conservative Lady' Series is Restrained
Trend Themes
-
Reserved Fashion Shoots — Opportunity for fashion photographers to explore minimalistic and subdued aesthetics in their shoots.
-
Toned-down Beauty — Potential for beauty brands to cater to consumers seeking natural and subdued makeup and hairstyles.
-
Minimalist Set Design — Emerging trend of using minimalist and restrained set designs in fashion photography and advertising campaigns.
Industry Implications
-
Fashion Photography — Opportunity for fashion photographers to adapt their style and cater to clients seeking more reserved and conservative fashion shoots.
-
Beauty Brands — Potential for beauty brands to develop and market products that align with the trend of toned-down and natural beauty looks.
-
Set Design — Growing demand for minimalist and subdued set designs in the fashion and advertising industries, offering opportunities for set designers to showcase their skills.