Swiss watchmaker TAG Heuer has called upon three famous athletes to be the faces of the 'Connected' smartwatch. Collaborating with Tom Brady, Jeremy Lin and Giancarlo Stanton, TAG Heuer has produced timepieces that are sporty, functional and sleek.
Debuted at the CES 2016 show in Las Vegas, these watches feature the first personalized smartwatches faces from brand. Each athlete was instructed to design a watch face that is not only personalized and exclusive, but also represents a different perspective on the world of sports. The Connected smartwatch is the brand's own shot at making an Android Wear timepiece and is compatible with devices running Android 4.3+ and iOS 8.2+.
With exuberant finishing touches such as fine-brushed numerals, horizontal and vertical fine-brushed titanium lugs and 3D-raised, these watches are as exquisite as the athletes behind them.
Celebrity Athlete Smartwatches
TAG Heuer's Connected Smartwatch is Fronted by Famous Athletes
Trend Themes
1. Personalized Smartwatch Faces - Exciting potential exists for brands to collaborate with influencers to create personalized watch faces that cater to specific audiences.
2. Sporty and Sleek Smartwatches - There is room for innovation in the design of sporty and sleek smartwatches, combining functionality with aesthetic appeal.
3. Cross-platform Compatibility - The demand for smartwatches that are compatible with both Android and iOS devices presents a disruptive opportunity for brands.
Industry Implications
1. Luxury Watchmaking - Luxury watchmakers can embrace smartwatch technology while maintaining the elegance and craftsmanship they are known for.
2. Influencer Marketing - Influencer marketing can be leveraged by watch brands to create exclusive collaborations with famous athletes and other influencers.
3. Smart Wearable Technology - The smart wearable technology industry can continue to evolve by introducing innovative design elements and cross-platform compatibility.