The Sephora Flash store in Paris, France sets a digital beauty example in connected shopping -- greeting consumers with a talking robot and giving them a digital shopping basket. The store is much smaller than usual, with a selection of its most popular products and an accompanying digital library of its other goods.
Using the card given to them at the beginning of their visit, consumers can gather and pay for both physical products as well as the selected products they ordered online to be delivered. The Flash store also features a large selfie mirror with phone chargers, so that consumers can have fun while sharing their beauty looks on social media.
This type of connected shopping merges brick and mortars with online retail very smoothly, acting as a physical introduction to the brand's e-commerce sites and services.
Robotic Beauty Shop Assistants
Sephora's Flash Store is a Revolution in Connected Shopping
Trend Themes
1. Connected Shopping - Connected shopping merges brick and mortars with online retail.
2. Robot Assistants - Robotic beauty shop assistants greet consumers and provide a unique shopping experience.
3. Digital Beauty Libraries - Stores feature a digital library of products for customers to explore.
Industry Implications
1. Retail - Connected shopping disrupts traditional retail models and enhances the customer experience.
2. Beauty - Using robotic assistants and digital beauty libraries brings innovation to the beauty industry.
3. Technology - The integration of robots and digital interfaces in stores showcases advancements in technology.