Copenhagen-based brand Tekla introduces the Conifer collection that is centered around cozy sleepwear and bedding designs. The inspiration behind the capsule is rooted in the outdoors and the natural shade of green. As the name suggests, Conifer directly translates to "the plants that have cones."
The brand beautifully approaches the collection with 100% organic cotton creating a wide range of unisex sleepwear silhouettes and percale bedding. The apparel is simple, with the options of a shirt, short sleeve top, pants, and shorts. The bedding is much more intricate with long cotton fibers that are specifically selected to be durable and resistant. Notably, there are no harmful chemicals used with a spotlight on organic cotton qualities.
Saturated Tonal Premium Sleepwear
Conifer by Tekla is Designed with Natural Outdoor Inspiration
Trend Themes
1. Premium Natural Sleepwear - Tekla's Conifer collection showcases the potential for comfortable and stylish sleepwear made with all-natural, high-quality materials.
2. Unisex Organic Cotton Apparel - Tekla's gender-neutral sleepwear silhouettes offer a promising market for sustainable and ethical fashion brands to reach a wider audience.
3. Eco-friendly Bedding Designs - Tekla's percale bedding line using organic cottons highlights the potential for luxurious and sustainable home textile products.
Industry Implications
1. Fashion & Apparel - Brands can capitalize on the trend of eco-conscious sleepwear by introducing new collections made with organic materials, appealing to eco-friendly and health-driven consumers.
2. Textile Industry - Manufacturers working in the textile industry can take inspiration from Tekla's approach to eco-friendly bedding designs to create their own high-end and sustainable products.
3. Home Decor - Tekla's emphasis on natural and quality materials in their percale bedding collection provides disruption opportunities for luxury and eco-friendly home textile companies seeking to satisfy the demand for sustainable products.