Confetti Fine Foods is a Singapore-based snack brand specializing in home-style vegetable chips that replace preservatives with simple ingredients while helping to eliminate food waste.
Founded by CEO Betty Lu, the brand was the result of her own desire for healthier snacking options. While many vegetable chip options are offered in the market, Lu found that most were still predominantly unhealthy, deep-fried or that they lacked nutritional content. After combining fresh veggies with some of her favorite Singaporean spices, Confetti Fine Foods was born.
"Confetti makes delicious upcycled snacks from ugly veggies to reduce food waste" and donates "a portion of nutrient dense snacks to end hunger and malnutrition by working with global humanitarian missions to distribute snacks in the poorest parts of the world." The brand's best-selling vegetable chips include mixed varieties in flavors like Teriyaki BBQ, Green Curry and Summer Truffle along with mushroom chips in Sea Salt, Balinese Spice and Tandoori BBQ.
Sustainable Food Waste Chips
Confetti Fine Foods Creates Artisan Veggie Chips Without Additives
Trend Themes
1. Upcycling - The trend of upcycling food waste into artisan snacks creates opportunities for businesses to reduce their environmental impact and develop sustainable products.
2. Clean Ingredients - The trend towards using simple, clean ingredients in snack foods provides an opportunity for businesses to meet the demand for healthier and more natural options.
3. Philanthropic Partnerships - The trend towards partnering with global humanitarian missions to donate snacks creates opportunities for businesses to give back and make a positive impact on society.
Industry Implications
1. Snack Foods - The snack food industry can take advantage of the upcycling trend by creating new products that reduce food waste while also providing healthier options to consumers.
2. Sustainable Food - The sustainable food industry can benefit from using upcycling methods to reduce waste and create new products that support a more circular food system.
3. International Aid - The international aid industry can partner with businesses to distribute nutrient-dense snacks and reduce malnutrition in impoverished areas.