As the name might suggest, Kiehl's Rice and Wheat Volumizing Conditioning Rinse is infused with a blend of Rice and Wheat Proteins that make the formula highly nourishing and effective. The lightweight formula promises to "add body to thin, lifeless hair" and deliver a "fuller, shinier, [and] healthier-looking hair." Along the way, the Kiehl's Rice and Wheat Volumizing Conditioning Rinse smooth split ends and flyaways, while helping detangle hair.
The product is designed to be used after shampoo. After massaging it onto wet hair, individuals should wait for two minutes before rinsing it out. While the Hydrolyzed Wheat Protein, also known as Phyto Peptides, works to condition and moisturize, the Hydrolyzed Rice Protein delivers amino acids and the Honey softens.
Lightweight Conditioning Rinses
Kiehl's Rice and Wheat Rinse Works for Flat, Thin or Lifeless Hair
Trend Themes
1. Protein-based Hair Care - The use of rice and wheat protein in hair care products can be a disruptive innovation opportunity for the beauty industry.
2. Lightweight Hair Conditioners - The development of lightweight conditioning rinses can be a disruptive innovation opportunity for the hair care industry.
3. Multi-functional Hair Care - The combination of hair conditioning, detangling, and split ends treatment in one product can be a disruptive innovation opportunity for the beauty industry.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from the increasing demand for protein-based, lightweight and multi-functional hair care products.
2. Hair Care - The hair care industry can capitalize on the trend of lightweight and multi-functional hair conditioning products that cater to the needs of thin, flat or lifeless hair.
3. Natural and Organic Personal Care - The natural and organic personal care industry can leverage the use of natural ingredients like rice, wheat, and honey in hair care products that align with the growing consumer preference for clean beauty.