London-based jewelry label SWEETLIMEJUICE has launched the new Collection 007 dubbed ‘CONCORD’ for Fall/Winter 2022. The brand’s forthcoming collection will explore family, religion, and tribal communities by fusing symbolic objects from different cultures. For this release, designer Simpson Ma draws inspiration from Hindu Lingam caskets, Japanese family crests known as Kamon, and the Black Stone in Mecca, an Islamic treasure. Each item is designed to unite wearers from these cultures and foster a sense of connection between them.
The ‘CONCORD’ collection comprises necklaces, chokers, rings, ear cuffs, bracelets, and a cushioned neck piece. New materials like freshwater black pearls and split crucifixes have been employed for this launch, and the ‘Denim Octagonal Knife Edge Necklace’ serves as a standout piece.
Luxe Togetherness-Inspired Jewelry
SWEETLIMEJUICE Unveils its Fall/Winter 'CONCORD' 007 Collection
Trend Themes
1. Cultural Fusion Jewelry - Opportunity to offer jewelry that incorporates symbolism and elements from various cultures, bringing people closer together and celebrating diversity.
2. Inclusive Accessories - Opportunity to create accessories that promote a sense of unity and belonging among people from different backgrounds and traditions.
3. Meaningful Design Trends - Opportunity to capitalize on the growing trend of meaningful and spiritual design by offering jewelry pieces that convey values and beliefs.
Industry Implications
1. Fashion Accessories - Opportunity to create an offering of accessories that go beyond simply being fashionable, by incorporating cultural symbolism and history.
2. Luxury Jewelry - Opportunity for luxury jewelry brands to create collections that celebrate diverse cultures and foster a sense of connection among consumers.
3. Ethnic Jewelry - Opportunity to create a niche in the jewelry industry by offering pieces that are rich in cultural history and symbolism.