In an effort to help you enjoy your ice cream, the Häagen-Dazs Concerto Timer app uses augmented reality to allow you to let your frozen treat soften. The iOS app uses your phone to project a miniature concerto over Häagen-Dazs ice cream. Since the ice cream needs two minutes to soften and release its flavors, the app projects a perfectly-timed tune over your dessert tub.
Ad agency Goodby, Silverstein & Partners designed and implemented the campaign. The San Fransisco-based agency created the app to augment Häagen-Dazs's premium brand. The app plays Bach's Inventions No. 14 over your tub of ice cream using a virtual cellist and violinist. After the ice cream has softened properly, the concerto ends and you can enjoy your premium dessert.
Augmented Reality Concerto Apps
The 'Haagen-Dazs Concerto Timer' Plays Music Over Your Ice Cream
Trend Themes
1. Augmented Reality Apps - Using augmented reality to enhance the user experience of products and services.
2. Timed Experiences - Incorporating time-based elements into apps and digital experiences to enhance customer engagement.
3. Interactive Packaging - Creating interactive packaging that combines physical products with digital content to provide a unique consumer experience.
Industry Implications
1. Food and Beverage - Integrating augmented reality technology into food and beverage products to enhance consumer interaction and enjoyment.
2. Marketing and Advertising - Developing innovative advertising campaigns that utilize augmented reality to create immersive and engaging experiences for consumers.
3. Consumer Electronics - Exploring the integration of augmented reality features into consumer electronic devices and applications to provide new and exciting functionalities.