The Concerthall Dortmund 'Concert Milk' publicity stunt puts cows center stage to promote the hall's upcoming season.
Situated in a not-so-classy part of town, Dortmund promoters needed to come up with a new way to get the local residences listening to the likes of Beethoven and Mozart. Advertising agency Jung Von Matt came up with a great idea which included cows and milk. By making a farm of cows listen to the orchestra's program of classical music, the milk these cows produced was far richer than any other kind around. The milk was then packaged with details of different members of the orchestra and how the milk was made. The Concerthall Dortmund 'Concert Milk' publicity stunt is a genius way to fuse milk and music.
Implications - Consumers are looking for new ways to interact with products, and publicity stunts such as this one puts emotional value and into the commodity. Business would be wise to consider infusing their artifacts with a sense of community and sentimentality in order to gain attention from consumers.
Classical Concert Cows
The Concerthall Dortmund 'Concert Milk' Publicity Stunt is Mooving
Trend Themes
1. Emotional Marketing Stunts - Publicity stunts that evoke emotional value in products or services to create a strong bond with consumers.
2. Innovative Product Packaging - Creative packaging solutions that enhance brand recognition and add value to the product or service offered.
3. Musical-themed Marketing - Marketing campaigns incorporating music as a central theme or inspiration for creative endeavors.
Industry Implications
1. Dairy Industry - Opportunities to create innovative products or marketing campaigns that appeal to consumer's love for high-quality, unique, and specialty dairy products.
2. Classical Music Industry - Innovative ways to market and promote classical music to new audiences through creative and novel means.
3. Advertising and Marketing Industry - The demand for creative and out-of-the-box marketing techniques and campaigns that are geared toward creating a strong emotional connection with consumers.