It's a PlayStation. It's a Phone. It's a concept. Deep in the bowels of Sony, some engineers are creating gizmos so we can play games and make phone calls and take pictures and listen to MP3 all on one device. Here's the photographic "evidence" that someday this Sony Erickson PSP PlayStation, Portable, Phone, will be in your hands.
Implications - Tech companies are increasingly expanding out of their core market and into other areas of the gadget arena. This concept phone for PlayStation indicates the video game console's intent to move into the mobile phone niche. By creating diffusion product lines at lower price points, companies can reach more potential consumers.
Playstation Phone
Sony Concept Images Leak
Trend Themes
1. Multifunctional Devices - The trend of creating gadgets that serve multiple purposes such as a gaming device and a phone or a camera and a tablet, is disrupting the tech industry and creating opportunities for innovation.
2. Cross-industry Expansion - The trend of tech companies expanding into new markets such as mobile phones is disrupting traditional industry boundaries and creating new opportunities for growth.
3. Diffusion Product Lines - The trend of creating lower-priced product lines for consumers who may not be able to afford higher-end products is disrupting the pricing models of many industries and driving innovation in product design and production processes.
Industry Implications
1. Gaming Industry - The gaming industry can capitalize on the trend of multifunctional devices by developing products that integrate gaming with other functions such as phone calls, music streaming, and social media.
2. Mobile Phone Industry - The mobile phone industry can embrace the trend of cross-industry expansion by partnering with gaming companies to create phones with gaming capabilities, thereby expanding their customer base and creating new revenue streams.
3. Consumer Electronics Industry - The consumer electronics industry can leverage the trend of diffusion product lines by designing lower-priced products that still offer good performance and features, creating more options for consumers and driving innovation in manufacturing processes.