For World Oceans Day, Ethique launched plastic-free, compostable lip balms that are made with only fair trade, sustainably sourced and plant-based ingredients. The lip balms themselves are made with ingredients like cocoa butter and jojoba oil sourced directly from local farming cooperatives in Rwanda, Ghana and Samoa. Packaged in 100% home-compostable tubes, the nourishing lip balm products are available in varieties like pink grapefruit and vanilla; cooling peppermint; decadent chocolate and even tinted sticks.
These eco-friendly lip balms help to address the fact that almost 200 million lip balm tubes are sent to the landfill every year and most of them are never recycled. At the end of its usable life, the product packaging can be added to a flower pot or garden soil, where it will naturally break down and support new life.
Compostable Lip Balms
Ethique's Lip Balms are Made with Naturally Derived, Plant-Based Ingredients
Trend Themes
1. Compostable Packaging - The growing trend towards sustainable packaging provides a significant opportunity for businesses to create innovative, eco-friendly solutions for products.
2. Direct Sourcing - Direct sourcing ingredients from local farming cooperatives creates a unique selling point for businesses focusing on sustainability and ethical practices.
3. Natural Ingredients - Natural and plant-based ingredients are becoming increasingly popular not only for their sustainable sourcing but for the potential health benefits associated with their use.
Industry Implications
1. Personal Care - The personal care industry has an opportunity to disrupt traditional lip balm products by offering unique, sustainable, and ethically sourced products to its consumers.
2. Packaging - The packaging industry has an opportunity to capitalize on the growing demand for eco-friendly and compostable packaging solutions in all sectors.
3. Sustainable Agriculture - Sustainable agriculture can position itself as a significant player in the global market by offering natural and ethically sourced ingredients with a long-term commitment to sustainability and ethical practices.